Empowering higher education institutions since 2010

Join us for a thoughtful discussion about driving results through social media

Eduvantis' Lessons Learned virtual discussion series brings together leaders from across higher education for curated discussions about today's most pressing challenges. Join us.
Online
|
Jan 31

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This Month's Discussion:

Organic Social Media: An Algorithm-Based Approach that Drives Results

Wednesday, January 31
8 am PT / 11 am CT • No Fee to Attend

In 2022, Seattle University’s Albers School of Business & Economics recognized two things: 1) maximizing the impact of organic social is a massive undertaking, and 2) it requires a highly specialized skillset and knowledge base. As a result, Albers made the decision to outsource the management of their organic social media channels most important to driving enrollment – LinkedIn and Instagram.

Fast forward two years, and Albers’ performance metrics are off the charts, with engagement metrics regularly 2X the industry average.

AGENDA:

Albers' Experience (Case Study) — 20 minutes

  • Channel-specific strategy development
  • Content buckets & content generation
  • Utilization of platform algorithms
  • Ongoing performance optimization

Open Discussion (Q&A Format) — 30 minutes

Designed to be highly discussion-based, the majority of the session will be free-flowing Q&A. We encourage participants to come prepared with questions to pose to the group.

Seats are limited. Register to secure your spot.

Meet the Presenters

Facilitator
Emily
McMahon

Associate VP, Digital Marketing, Eduvantis

Speaker
Alicia
Kan

Director of Marketing & Communications, Albers School of Business and Economics

Speaker
Jordan
Ashley

Social Media Strategy Consultant, Eduvantis

About Eduvantis

Since 2010, Eduvantis has helped over 100 institutions of higher education achieve their enrollment and revenue goals. Specializing in both strategy consulting and comprehensive digital marketing solutions, our experienced and amiable team of experts partners with you to tailor custom marketing strategies and provide market intelligence to empower your institution to achieve its objectives.

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