Empowering higher education institutions since 2010

Join us for a thoughtful discussion about optimizing your website to drive leads

Eduvantis' Lessons Learned virtual discussion series brings together leaders from across higher education for curated discussions about today's most pressing challenges. Join us.
Online
|
April 10

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This Month's Discussion:

Optimizing Your Website to Drive Leads:
UI/UX Best Practices

Wednesday, April 10
12 pm CT • No Fee to Attend

Your institution’s website is your most important “free” source of brand visibility. As such, it must be well-optimized for search, easy to use, and optimized to drive leads.

Discover the artistry behind effective lead capture with Ashley Bollhorst, our Associate Director of Marketing and Creative Services.

In this session, you will learn lead generation best practices specific to higher education and be guided through a simple evaluation formula for optimizing your website's effectiveness in driving leads.

In today's digital landscape, the ability to effectively capture leads is paramount for higher education success. Join us for an insightful discussion and gain actionable insights to enhance your website.

AGENDA:

Lead Capture Best Practices — 20 minutes

Open Discussion (Q&A Format) — 35 minutes

Designed to be highly discussion-based, the majority of the session will be free-flowing Q&A. We encourage participants to come prepared with questions to pose to the group.

Seats are limited. Register to secure your spot.

Meet the Presenters

Facilitator
Emily
McMahon

Associate VP, Digital Marketing, Eduvantis

Emily brings 10+ years of higher education marketing expertise focused on the utilization of SEO, UX, analytics, and down-funnel conversion tactics.

She specializes in leveraging data-driven digital strategies to help universities drive enrollment and grow their brands.

Speaker
Ashley
Bollhorst

Associate Director, Marketing and Creative Services, Eduvantis

Ashley brings 10+ years of design experience, specializing in digital and print design, brand identity, and user experience.

She brings deep expertise in website and conversion optimization strategy and specializes in helping clients leverage creative as a tool that elevates their brand, engages prospective students, and drives enrollment.

In addition, Ashley has direct experience in enrollment management as a recruitment advisor.

About Eduvantis

Since 2010, Eduvantis has helped over 100 institutions of higher education achieve their enrollment and revenue goals. Specializing in both strategy consulting and comprehensive digital marketing solutions, our experienced and amiable team of experts partners with you to tailor custom marketing strategies and provide market intelligence to empower your institution to achieve its objectives.

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